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  • Writer's pictureLinley Tanner

What is the importance of web design for your audience?

Your service is more than just an app/a website and your business is more than just numbers.

Your website is one of the most important assets of your brand’s online presence and it's important that you design it right. Your website is also the place where you convert your users to get leads. So, you can’t afford any failures that might cause your prospects to bounce off your website.

There are a lot of other benefits of a good website design for both your business and your audience.

In this post, we will discuss why good website design is important from your audience’s perspective.

1. Brand Identity

Your website is a reflection of your brand and everything that it stands for. It's usually the first thing people search for, to get to know a brand.

Your brand identity englobes design elements like colours, fonts, images, etc and those elements need to be selected carefully to be consistent with your business vision. With a clear and attractive brand image, your website will attract more leads than those basic and cheap templates that have saturated the internet.

With an exceptional layout, your website will attract more leads than those basic and cheap templates that have saturated the internet and the risk of having the same template as your competitors is nil.

2. Colour

If you have already aligned the colours of your logo and other brand identity elements, then you could use a competent digital agency to help you associate the set of colours to direct your visitor around your web page, to encourage them to make a purchase decision, to create unity and coherence on your website and to create a unique brand for your business.

However, if you are starting from scratch, then you could use the coming tips.

For example, if you want to associate your brand with trust, then you should use the colour blue. And, if you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image. Similarly, depending on what brand associations you want to form, you can select your brand colours.

You can then select colours that evoke certain emotions or thoughts in people. For example, blue is the colour most associated with trust and black with quality.

3. Layout

As a ground rule, keep your layout minimalist, clean and designed in a way that captures attention to the most important parts of the website.

Also, customer experience statistics should be analysed beforehand to determine the number of menu options or the elements in a drop-down menu that works best for the users.

For instance, the image below could be a great example of how cluttered website design affects usability. The website is very difficult to navigate and the lack of a grid design makes it messy and chaotic.

4. Fonts and typography

Selecting the font is a primordial step. It sets the tone of the brand and it should be easy to read and clearly visible on the background colour that you selected.

The selection shall depend on your audience. Younger people, for instance, often prefer more stylish and funky fonts. Older people might prefer bold and clean so they can read easily.

Here’s an example of a brand that does this well by their use of a creative font to reflect their own world.

5. Site Navigation

Remember that your website should be built for your audience first and foremost. So, it’s crucial that your website functions in a way that your visitors can easily understand and navigate. Make sure you have clear navigation that takes people to important pages they would be interested in, such as your blog, "About Us" page, additional resources, and a contact form. Also, be sure to incorporate clear calls to action (CTAs) on your website so visitors know what to do next.

Airbnb, for example, has a very simple, yet engaging website design where you can find everything right from the homepage. Whether you want to make a booking or explore the different types of accommodations and experiences provided by Airbnb, you will find an option on the homepage.

In conclusion, it is important that you have a clear understanding of the impact of your website’s design for your audience. It is just not a simple matter of preference or making a minor choice.

Your website’s design has the potential to make or break your online business.

It has to actually make a difference as to how your target audience perceives your business or brand and the visitors to your website need to be converted into your customers!

Need help with your website design?

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